Privacy Policy

Last updated: 27/11/2025
Solva Savings Limited (trading as “Solva UK”)
Company No. 16308784
Registered address: 14 Prairie Street, London, SW8 3PU
Contact: info@solvauk.com

1. Who We Are

This Privacy Policy explains how Solva Savings Limited, trading as Solva UK (“Solva”, “we”, “us”, or “our”), collects, uses, stores, and shares your personal information.

We operate www.solvauk.com and provide a service that helps users compare and switch energy providers via our white-label partner Switchcraft.

We act as a data controller for personal data we collect directly from you and may act as a joint controller with our white-label partner where data is shared for the purpose of providing the switching service.

2. The Data We Collect

We collect and process the following categories of personal data:

2.1 Data you provide directly

• Full name

• Email address

• Phone number

• Postcode

• Switching-related details (e.g., current supplier, tariff, usage or preferences)

2.2 Data we collect automatically

• IP address

• Device information

• Cookies and similar tracking technologies

• Browser type and version

• Usage data (pages visited, actions taken)

2.3 Data received from third parties

We may receive limited data from:

• Switchcraft, relating to the status or completion of your switch

• Analytics and advertising platforms (e.g., Meta, Google)

• Our CRM or marketing tools (where applicable)

3. How We Use Your Data

We use your personal data for the following purposes:

To provide our services

• Identifying suitable energy offers

• Prefilling or facilitating your switching journey

• Passing relevant switching information to Switchcraft for fulfilment

For customer communication

• Emailing you updates

• Confirming switching steps

• Sending you relevant service information

For marketing (only with your consent where required)

• Meta Ads, Google Ads, and similar platforms

• Lookalike audiences or remarketing (using hashed data)

• Email marketing campaigns

For analytics and improvement

• Improving user experience

• Monitoring website performance

• Preventing fraud

4. Legal Bases for Processing

We rely on the following legal bases:

• Performance of a contract – to provide the switching service

• Legitimate interests – marketing, fraud prevention, analytics

• Consent – for email marketing and non-essential cookies

• Compliance with legal obligations

5. Sharing Your Data

We share personal data only when necessary and only with trusted partners:

5.1 Switchcraft (White-label Provider)

We share only the information required for them to:

• Generate quotes

• Process your switch

• Communicate switching-related updates
  They act as a separate controller for data they collect directly on their hosted switching journey.

5.2 Advertising & analytics partners

• Meta (Facebook/Instagram)

• Google Analytics

• Other marketing tools we may use

Data shared is typically hashed or pseudonymised where possible.

5.3 Service providers

Including hosting providers, email platforms, and CRM tools.

We do not sell or rent your personal data.

6. Data Retention

We retain your personal data for as long as necessary for the purposes described, including:

• Marketing data: retained until you unsubscribe or request deletion

• Switching-related data: retained for up to 7 years for regulatory compliance

• Cookie and analytics data: retained in line with our cookie policy

We may retain anonymised or aggregated data indefinitely.

7. International Data Transfers

Some partners (e.g., Meta, Google) may process data outside the UK.
Where this occurs, transfers are protected by:

• UK GDPR adequacy regulations

• Standard Contractual Clauses (SCCs)

• Equivalent safeguards

8. Cookies & Tracking Technologies

We use cookies to:

• Operate the website

• Analyse behaviour

• Improve performance

• Support marketing and remarketing

A cookie banner will allow you to accept or manage non-essential cookies.

9. Your Rights

Under the UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent at any time

• Make a complaint to the ICO

To exercise your rights, email info@solvauk.com.

10. Security

We take appropriate technical and organisational measures to protect your data, including:

• Encrypted transmission (SSL)

• Access controls

• Data minimisation

• Secure hosting environments

No method of transmission is 100% secure, but we work to industry standards.

11. Children’s Data

Our services are intended for users aged 18+.
We do not knowingly collect children’s data.

12. Changes to This Policy

We may update this Privacy Policy occasionally.
The latest version will always be available on our website.

13. Contact Us

If you have questions or wish to exercise your data rights:

Solva Savings Limited (Solva UK)
14 Prairie Street
London
SW8 3PU
Email: info@solvauk.com